TOYOTAのエコ技術に対する姿勢を世界に向けて紹介するグローバルサイト。誰にでもわかりやすく伝わるようなサイトを目指し、サイト全体を、最初から最後まで自動的に再生するアニメーションを軸として構築した。プランニング段階において、コンテンツをギリギリまでシンプルに編集し、全てのナレーションをナレーターによって読み上げるなど、眺めているだけでも十分理解出来るよう配慮された。
Global website introducing Toyota's approach to ecological technology. We aimed to produce a website that could be easily understood by anyone, and we constructed the site as an animated film that automatically plays from start to finish. Consideration is also given to ensuring that the contents are palatable and easily understood even when users are simply viewing the site, by means measures such as audible narration for all text.
Crient: TOYOTA
Creative Direction, Design, Flash: Takaaki Yagi
Flash Deveropment: Kazumasa Kotaki
Project Management: Miki Abe
Music: Isao Yamazaki(PINTON)
SITE CLOSED 公開終了
Global website introducing Toyota's approach to ecological technology. We aimed to produce a website that could be easily understood by anyone, and we constructed the site as an animated film that automatically plays from start to finish. Consideration is also given to ensuring that the contents are palatable and easily understood even when users are simply viewing the site, by means measures such as audible narration for all text.
Crient: TOYOTA
Creative Direction, Design, Flash: Takaaki Yagi
Flash Deveropment: Kazumasa Kotaki
Project Management: Miki Abe
Music: Isao Yamazaki(PINTON)
SITE CLOSED 公開終了
