キユーピー 「野菜好きな人のための旬レシピ」特設サイト。シーズン毎に、テーマとなる旬の野菜ひとつをテーマとして採り上げ、それに関連した6つのレシピを紹介する。文字情報としてよりも、シズル感にあふれた写真によってイメージで伝えることに重点をおき、音楽と共に料理番組さながらの演出となっている。おいしそう、作ってみたい、というユーザーの心理を掻き立てるようなサイトを目指した。
Special website for Kewpie on the theme of "Seasonal recipes for vegetable-lovers". Each season, six recipes are introduced in relation to a particular seasonal vegetable. Rather than focusing on mere textual information, we placed importance on the use of images and conveyed things by using vibrant photography together with music in order to achieve a production similar to a television cooking programme. We aimed to produce a website that would encourage users to want to try making these tasty-looking recipes.
Crient: Kewpie Corporation
Agency: Asahi Advatising Inc.
Design,Programing: FORM::PROCESS
http://www.kewpie.co.jp/yasaizuki/
Special website for Kewpie on the theme of "Seasonal recipes for vegetable-lovers". Each season, six recipes are introduced in relation to a particular seasonal vegetable. Rather than focusing on mere textual information, we placed importance on the use of images and conveyed things by using vibrant photography together with music in order to achieve a production similar to a television cooking programme. We aimed to produce a website that would encourage users to want to try making these tasty-looking recipes.
Crient: Kewpie Corporation
Agency: Asahi Advatising Inc.
Design,Programing: FORM::PROCESS
http://www.kewpie.co.jp/yasaizuki/
