タフネスケータイとして根強いファンが多い、カシオの「G'zOne」10周年モデルG'zOne TYPE-Xのスペシャルサイト。耐水・耐衝撃など製品の特徴を表現した映像をフルスクリーンでダイナミックに展開し、映像の進行中に様々なコンテンツに繋がるような仕組みになっている。また、サイト全体においてマウスホイールを使用したナビゲーションを採用し、出来るだけクリック数を少なく感覚的に閲覧出来るような仕様で作られている。業界内においても確固たるスタンスを守り抜いている独特の機種だけに、製品そのものが象徴的な存在として際立つよう、サイト全体においてシンプルかつ大胆なデザイン・演出を心がけた。
Special website for "G'zOne TYPE-X", the 10th anniversary model of Casio's "G'zOne", which has many dedicated fans as a durable mobile phone. Dynamically developed full-screen images express the product's features, which include its waterproof and shock-proof properties, arranged in such a way that various contents are tied together as the image progresses. The whole website adopts mouse-wheel navigation, and this is produced using a method to facilitate intuitive browsing with a minimal number of clicks. We took care to achieve a simple and bold design and production across the whole website so as to highlight the symbolism of the product itself, as might be expected from a unique model holding fast to a resolute stance within the industry.
Crient: CASIO
Planning,Produce: PIRAMID FILM QUADRA
Design,Programing: FORM::PROCESS
http://gzone.jp/
Special website for "G'zOne TYPE-X", the 10th anniversary model of Casio's "G'zOne", which has many dedicated fans as a durable mobile phone. Dynamically developed full-screen images express the product's features, which include its waterproof and shock-proof properties, arranged in such a way that various contents are tied together as the image progresses. The whole website adopts mouse-wheel navigation, and this is produced using a method to facilitate intuitive browsing with a minimal number of clicks. We took care to achieve a simple and bold design and production across the whole website so as to highlight the symbolism of the product itself, as might be expected from a unique model holding fast to a resolute stance within the industry.
Crient: CASIO
Planning,Produce: PIRAMID FILM QUADRA
Design,Programing: FORM::PROCESS
http://gzone.jp/
